Asrar Lalla
Moroccan natural beauty, delivered to your door.
The Challenge
Asrar Lalla wanted to digitize their brand of natural cosmetics inspired by Moroccan beauty secrets. The challenge: build a trustworthy shopping experience for a market used to cash on delivery, with reliable nationwide shipping and ordering as simple as a WhatsApp message.
Our Solution
We designed a feminine, warm online store — pink and white palette, bold typography and an immersive product hero. The purchase journey combines a classic order form with a dedicated WhatsApp button, plus WhatsApp confirmation to reassure customers. Free shipping above 99 MAD and cash on delivery are highlighted in the top banner.
Our Approach
Brand Identity & Art Direction
Defined the visual world — powder pink, pure white and deep black — inspired by premium feminine beauty products. Mapped the conversion funnel adapted to Moroccan buying behavior (cash on delivery + WhatsApp).
Design & Development
Built the store with Next.js and Tailwind. Immersive product page, filterable collection, optimized order form and direct WhatsApp Business integration for fast order confirmation.
Launch & Logistics
Set up cash on delivery, configured nationwide shipping, integrated customer reviews and deployed on Vercel for a fast experience anywhere in Morocco.
Key Features
Results & Impact
99 MAD
Free shipping above
100%
Natural
Morocco
Nationwide delivery
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